Diversification Strategies Case Study

Saint Gobain's Diversification Strategies

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Abstract:
Saint Gobain, the largest glassmaker in France, had been growing through divestment of its traditional businesses and diversification into new businesses like high-tech ceramics and catalysts. By 2004, under the chairmanship of Jean-Louis Beffa, Saint Gobain acquired 900 companies and tripled its sales. With operations in 46 countries and a workforce of 182,000 employees, Saint Gobain has become a market leader in insulation, reinforcement, major industrial ceramics and abrasives.

Pedagogical Objectives:

• To discuss the emergence of Saint Gobain as market leader
• To discuss the diversification strategies of Saint Gobain.

Keywords : Saint Gobain; Diversification; Growth strategy; Mergers and acquisitions; Corporate restructuring; Diversification Strategies Case Study; Jean-Louis Beffa; Glass industry; Building materials and distribution; Industrial manufacturing; Expansion; Consolidation; Certain Teed Corporation; Dahl International